It is changing with time and depending on which phase the company is in. In 20 years’ history you can not say that 1 person is the greatest inspiration. Who has been your greatest inspiration?Ī. You need different products – so be creative! Just copying products which are already there will not work. Make sure you have multi-functional people in your team: not only sales people will make it successful! You also need to control quality, finance and logistices – from day 1. You have to know the details before you can be succesful. Bamboo is not a simple ‘commodity’ product which you simply buy and sell. Invest time/money in understanding the technical details of bamboo. What three pieces of advice would you give to entrepreneurs who want to start a bamboo business?Ī. If you listen well to them and provide them sensible (bamboo) solutions, they will stay loyal to you. It is very important to understand your customer well: what are their needs/limitations/challenges. How do you build a successful customer base?Ī. Realizing the biggest bamboo project in the world: 200.000m2 bamboo ceiling boards in the Madrid airport What has been your most satisfying moment in your bamboo business?Ī. MOSO has invested heavily in testing and certification but we expect to need even more of that in the future. Increasing demands from the market: 10 years ago everybody just accepted that bamboo is a sustainable material (“it’s a grass. What are the challenges to running your particular bamboo business?Ī. This, combined with our company culture (where freedom, independency and space for development play an important role) brings us in contact with the right people. Bamboo seems to have a natural attraction to people. How do you find people to bring into your organization that truly care about the company mission?Ī. We aim to be the world leader in bamboo, both in know-how and in sales volume. What is your company mission statement?Ī. We found the first bamboo flooring board, developed by Japanese company, during our travels in Asia in the early nineties. How did the idea for your business come about?Ī. Here are some thoughts and insights on their successful bamboo business, thanks to MOSO Sales Director Arjen Veltman. We set out to get to know MOSO a little better. MOSO is recognized as a global "A Brand" because of its focus on sustainable product quality and innovation. With 20 years of experience in the relatively young bamboo industry, MOSO is a pioneer in innovative bamboo solutions for indoors and outdoors. Our Corporate Partner MOSO Bamboo Products is a bamboo company based in the Netherlands.
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